We named our company after it, so we might as well talk about what it means to heel and toe downshift.

Essentially, heel and toe is a technique for driving a manual-transmission car wherein the driver manipulates all three pedals - the throttle, brake and clutch - simultaneously. Done correctly, a driver will be able to smoothly shift into a lower gear while braking, allowing him or her to brake later and harder than would otherwise possible, and be ready to accelerate immediately after the braking is done.

We'll kick this series off with the low hanging fruit, and let the master himself demonstrate how it's done.

This video has become internet-famous over the years, and is pretty much required viewing for any fan of road racing. In it, Formula One legend Ayrton Senna takes us for a ride around Japan's Suzuka circuit in a Honda (nee Acura) NSX-R. A car which Senna helped develop.

You might watch this and be struck at Senna's casual attitude as he flies into 130R - one of the F1's most daunting corners - with the speedometer pegged at its maximum reading. You might relish in the song from the Honda's 3.0-liter V6 VTEC engine. For us though, it's all about those loafers.

Nobody rocked the brown loafer/white sock combo quite like Ayrton did. Clearly a role model for us all.

People don't need a watch to tell time anymore.

As a tool, the analog wristwatch has been outmatched. Any standard cell phone offers better timekeeping precision than any collection of gears could ever hope to achieve.

And yet, people still seem to buy and wear these antiquated devices. Why?

Many people wear a watch for fashion, but beyond that, watches have become a sort of avatar. People wear them because they represent something important.

For people fascinated by horology, this is a straightforward connection. A vintage diver or a limited-production dress watch reflects its owner's passion for timepieces.

But what about people with motor oil in their veins? Sure, there are quite a few car-themed watches out there; these are your Rolex Daytonas, your TAG Heuer Monacos and other five, six and even seven-figure watches you might find printed onto the back of a Formula One driver's Nomex glove.

They're all fantastic, but a passion for cars isn't limited to the wealthy. Not since Ford started cranking out Model Ts at everyman prices.

A Heel and Toe watch will not part velvet ropes, nor will it impress the Jonses. Every one, however, has been designed with pride, and an attention to detail that pays respect for automotive enthusiasm.

That's the principle this company is founded on.

Because people still buy watches for the same reason we still buy cars with carburetors or manual transmissions: We're driven by our passion.